MindSpa, a premier Sarasota integrative wellness center, faced a significant challenge: limited digital presence and low visibility. With an outdated website and no Google Business page, MindSpa relied heavily on word-of-mouth referrals. Owner Dr. George Rozelle and Operations Officer Jasmin sought Rohde Marketing’s expertise to boost their online presence and attract more patients. Our strategic intervention led to a dramatic increase in traffic and patient engagement, transforming their digital footprint.
The Challenge: Building an Online Presence
MindSpa’s primary issue was a lack of digital visibility. The existing website was underwhelming, and the absence of a Google Business page meant missed opportunities for local search traffic. Dr. Rozelle and Jasmin wanted a comprehensive digital marketing strategy to boost their client base and increase revenue.
The Solution: Strategic Digital Overhaul
Discovery Process: Understanding the Vision
We began with a detailed discovery process, involving a 2-5 hour meeting to fully understand MindSpa’s vision and business model. This deep dive allowed us to develop a strategic plan tailored to their goals.
Creating a Modern Online Presence
Our first step was to design a sophisticated and elegant website for MindSpa. The new site stands out as one of the best-looking therapy websites in the area. We ensured the website reflected MindSpa’s premium services and commitment to holistic wellness.
Enhanced Imagery and Social Media Strategy
We visited the facility to capture high-quality photography of the location, treatments, and staff. This imagery was then used across social media platforms, including Facebook, Instagram, and Twitter, to create engaging content that resonated with potential clients.
Targeted Advertising Campaigns
To drive traffic, we launched targeted ads on Facebook, Instagram, and Google. Utilizing geotargeting, we focused on attracting individuals in areas around other therapy centers and hospitals. This approach increased our reach and effectiveness.
Optimizing Marketing Materials
We refined some of MindSpa’s existing marketing images and updated the ad copy to enhance impressions and reach by 25%. The increased visibility led to a 17% rise in sales and revenue.
Building a Strong Partnership
Our collaboration with Dr. Rozelle and Jasmin proved to be highly successful. The improved digital presence and strategic marketing efforts not only increased patient engagement but also solidified our partnership. MindSpa’s growth and positive feedback highlighted the effectiveness of our approach.
“Working with Rohde Marketing has been transformative for MindSpa,” said Dr. Rozelle. “Their expertise in digital marketing has significantly increased our visibility and patient base.”
Future Prospects
As MindSpa continues to thrive, Rohde Marketing remains dedicated to supporting their ongoing success. The enhanced online presence has positioned MindSpa as a leading integrative wellness center in Sarasota, with a strong foundation for future growth.
For more information about how Rohde Marketing can help your business, visit Rohde Marketing. To explore MindSpa’s services and book an appointment, check out their website MindSpa.